Advertising – Public Relations – Design – Digital - Social

Town Kryer

What We Do
about-brooklyn

About JSA | Town Kryer

Town Kryer is a PR, digital and everything-you-need design shop all under one roof. We believe in right size, not one-size-fits-all. We believe in sticking to the budget, not blowing past it. We believe that our job is to become an invaluable part of your team, committed to your success.

Advertising

At JSA | Town Kryer, we’ve gathered some of the best and the brightest ad men and women. From stunning and effective campaigns for our hospitality clients to the next big thing in banking, our creatives excel at working on diverse categories.

Digital

Remember when Digital was the wave of the future? Well, the future is now. Everyone is looking for you online. They want to know who you are and how you work. They want to know if what you have is better than your competition and they want to be able to research that question on their cell. Luckily for you, telling your story online in multiple formats is something we are really, really good at. From responsive website design to push notifications and geo-targeted ads, we have it covered.

Public Relations

PR? Is that even done anymore? We get that question a bunch and the fact is, now more than ever, with the continued shifting sands of the media, PR is a critical component to your communications line-up. With so many storytellers out there, it is even more important to tell your brand’s story in a way that will garner media attention and compel your audience. PR is also about protecting your brand and your reputation from everything ranging from a negative news story to a sour Yelp review.

Design

At the heart of what we do is design. Everything from your brand to your web presence hinges on properly executed design. Our team of graphic artists wake up every day with the same mission: create lasting, impactful design for our clients. Whether you are simply looking to take your look to the next level or embarking on a brand refresh, we have you covered.

Social Media

We are passionate about creating a social media presence that transcends simply posting photos and videos and paying for “likes”. Our goal is to create real fan engagement, interaction and excitement. We integrate our ad campaign and PR efforts with our social media strategy. It’s what separates Company X, which dutifully posts and tweets x times a week, from Company #@ that people are so jazzed about that they become your brand advocates.

our-philosophy-is

Many a small thing has been made large by the right kind of advertising.

- Mark Twain
featured-project

Featured Project

our-team

Our Team

We have a nimble team of experienced creative leaders and planners guaranteed to have the right skills and vision for every project.

Marcus Young

Marcus Young

Creative Director/Co-Founder View Details
Sarah Krupp

Sarah Krupp

Co-Founder, Director of Media Relations View Details
Valerie Travers

Valerie Travers

Account Coordinator View Details
Ashley Armstrong

Ashley Armstrong

Account Manager View Details
Jessie Irwin

Jessie Irwin

Creative Director View Details
Suzanne Davis

Suzanne Davis

Art Director View Details
Art Pineda

Art Pineda

Web Developer View Details
Patricia Popescu

Patricia Popescu

Production Manager View Details
Kerry Sabbatini

Kerry Sabbatini

Traffic Manager View Details
Marcus Young

Marcus Young

Creative Director/Co-Founder

Marcus has been helping clients tell their stories in a compelling way for almost two decades. He started in the communications arena working with such notables as AT&T, Jaguar, Land Rover, and today has a resume that includes PR and brand management for Chevron, Waste Management, Mirant Americas, Toll Brothers, Shea Homes, Lennar, KB Homes and many more. Marcus managed the San Francisco ballot initiative that created the first chartered Small Business Commission in the country.

Considered a crisis and communications expert, Marcus is often called in when the chips are down and tough calls need to be made. He has media trained dozens of corporate officers from CEO’s to corporate communications staff. He has also acted as the spokesperson for a number of clients dealing with issues from labor relations to product recalls, and is considered a media relations expert.

As Commodore of the Golden Gate Yacht Club, he helped secure the America’s Cup for his Club and has been central to bringing the event to San Francisco in 2013.

Sarah Krupp

Sarah Krupp

Co-Founder, Director of Media Relations

A former journalist for newspapers and digital media, Sarah knows how to unearth a good story and how to pitch it. She does not believe in sending out form emails to hundreds of media targets. Rather, she does careful research on media targets and crafts each pitch individually to the journalist and publication. This approach works. It has helped her cultivate relationships with traditional and social media influencers and continually garner coverage for Town Kryer clients on everything from Dr. Oz and Oprah to local media outlets including EaterSF, The San Francisco Chronicle, 7×7 and Dining Around.

While she prefers pitching happy stories, her experience in journalism also gives her an insider’s understanding to crisis communications. She knows just how to turn the tide of a negative story.

Valerie Travers

Valerie Travers

Account Coordinator
Ashley Armstrong

Ashley Armstrong

Account Manager

Ashley works with our clients to make sure that goals are reached, budgets are met and everyone is happy. She manages the day-to-day project work for several Town Kryer clients including Best Western, Jack London State Historic Park, and Viamonte Senior Living.

Jessie Irwin

Jessie Irwin

Creative Director

In her short tenure as Creative Director, Jessie has already produced award-winning creative and has spearheaded record-breaking, multimedia campaigns. With experience in everything
from photography and video production to script writing and graphic design, Jessie has a unique
ability to envision all of the parts working together before the pieces have even been built.
A collaborative and competitive team leader, Jessie has a reputation of leaving no stone unturned, tirelessly pushing each aspect of everything she touches to its absolute best. (Don’t believe it? Just ask our vendors and they’ll tell you that’s 100% true.) She’s driven by data, planning and executing seamless campaigns across all platforms. She knows what people are looking at, and what they want to see, what’s new and what’s next. She creates communication that resonates with and engages audiences of all ages. Jessie is a graduate of Fresno State with a degree in graphic design.

Suzanne Davis

Suzanne Davis

Art Director

A veteran designer and art director who’s been at JSA for more than 22 years and with Town Kryer for the past three years, Suzanne specializes in creating exceptional advertising for our clients.

Suzanne is responsible for the quality and integrity of all projects that pass through the art department and oversees every aspect of how the creative product looks. Suzanne is a key member of JSA and Town Kryer teams, not only because of her design skills, but her ability to listen to a client’s needs and transfer them to an effective visual product.

Suzanne has worked on such accounts as Sun-Maid Growers of California, California Pistachio Commission, La Tapatia Tortilleria, Kaprielian Brothers/Kings Canyon/Ripe-n-Ready, Butterfield Brewing Company, Tioga-Sequoia Brewing Company, Fortune Pasta, Table Mountain Casino, Chukchansi Gold Resort & Casino, and Delaware North Companies Parks & Resort, Jack London State Park, and RecycleSmart.

Art Pineda

Art Pineda

Web Developer

Art’s digital development and programming skill sets are utilized daily to design and build digital ads, websites and custom interfaces. He works alongside a team of graphic designers and content writers, using the latest technology and design programs available. Art is well versed
in several programming languages such as JavaScript and PHP, CSS, and HTML and is proficient in Flash, Dreamweaver and Photoshop, along with video and gaming software. He creates, manages, and modifies CMS templates or templates with a variety of frameworks; and performs cross platform browser testing and troubleshooting. He is a valuable sounding board for clients to explore interactive concepts and functionality—all that, and he’s just about the nicest guy you’ll ever meet.

Patricia Popescu

Patricia Popescu

Production Manager
Kerry Sabbatini

Kerry Sabbatini

Traffic Manager

Managing staff work flow, project budgets and vendor relationships requires strong attention to detail, unmatched time management skills and quick, decisive thinking – and Kerry has them all. His experience as an account manager for multi-million dollar campaigns taught him the importance of juggling projects and timelines, which he uses to oversee the completion of daily and long term client projects. Whether it’s providing completed creative to outside vendors or managing the progress of creative development, Kerry plays an integral role in the successful completion of every single client project and, some would say, maintaining harmony in the agency.

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